In this episode
In this minisode, Louise Shanahan talks about how to listen to your customers and use their own voice to nail your brand messaging. Find out how to do research, make sense of what you find and then create compelling and effective ways to speak directly to your perfect customer. This is a skill you can use both for clients and your own business.
Find out how to create personas for you and your clients from the questions to ask to where to do your research.