Grow your creative business with tips from design history
How to listen:
How to leverage trends
In today's episode, we talk to Mohamed Ismail. Mohamed designs colours, materials and finishes and is an expert at spotting and applying trends. We talk about what makes something a trend, how to know when a trend is dying and how to spot the difference between a typical designer and a trend expert so you can become one.
How to design packaging
In today’s episode, we talk about packaging design. What does it take to design packaging? Do you need to be an InDesign wizard, what information do you need to include and what do you do if something goes wrong in the printing process?
Managing projects - the top tools we can't live without
We discuss all our favorite tools and how we use them to make life easier and our clients happy! The episode is divided in to tools for each stage of the creative process, from sending invoices to asking for feedback and project hand-off.
How to build a business you love - grow big or stay small
Why does the size of your business affect your feelings about it? What is a big business? Does it mean you have a big team, lots of revenue or that you can work with your dream clients? We discuss benefits and potential struggles of growing a creative business and how to find out what you actually want.
How do you run a business with a partner?
In this episode, Malin and Jeremy talk about how to run a business as a married couple or with a new partner. How do you talk about difficult topics, divide up work and decide who will take that next meeting? If you ever thought about getting some more help in your business or just feel curious about what it is like to work with your significant other, this is the perfect episode for you!
The perfect proposal
In this episode, Malin and Jeremy talk about how to create proposals that turn leads in to clients. The perfect proposal is all about building trust and show your value, find out how to do this and download the free template (below) to follow along.
How to nail your brand messaging
In this episode, Louise Shanahan talks about how to listen to your customers and use their own voice to nail your brand messaging. Find out how to do research, make sense of what you find and then create compelling and effective ways to speak directly to your perfect customer. This is a skill you can use both for clients and your own business.
Minisode - Feeling overwhelmed
In this minisode, Jeremy and Malin talk about what it is like to feel overwhelmed when you run your own business. There will be tips for overcoming negative feelings and how to stay excited about your business and not get stuck in the comparison game.
Jeremy and Malin talk about Matt Johnson and when it is time to hire a freelancer for your business. In the advice section, we look at what makes a great agency-freelancer relationship, how to get more work as a freelancer and how to find the right freelancer for your projects.
How to get your first clients
Jeremy and Malin talk about Seth Godin and his philosophy around appealing to a few people well rather than making your marketing about numbers. We also talk about how we found our first clients and tips for getting out of the office and make new connections that actually lead to work.
Jeremy and Malin talk about David Kelley and how the framework of human centred design is empowering creatives and non-creatives alike to tackle new challenges. We also discuss how you can feel more confident when you present to clients and how to get the confidence to charge more for your work.
Jeremy and Malin talk about how Stefan Sagmeister turned his passion for music in to a profitable niche and earned him the reputation as an edgy and innovative agency. We also look at how you can find your own niche and a three step strategy to attracting clients through your marketing and website.
Jeremy and Malin talk about how Vince Frost took the difficult experience of burnout and created the "design your life" movement. We also look at how you can help your clients be more sustainable and what to say if someone is trying to use greenwashing to market their company.
Making money from side projects
Jeremy and Malin talk about Louise Fili's extraordinary side projects and how she turned her passion for Italy in to a sustainable part of her business. We look at how to get started with making money from your own passion projects, from ideas to common pitfalls to avoid.
Jeremy and Malin look in to Michael Bierut's design career and the famous rebrands for Mohawk papers and Mastercard. We get tips on how to conduct a successful rebrand and what to keep in mind, including how to find out what customers want, good reasons to rebrand and how to deal with criticism.